SEO strategy that turns recipes into awareness

How do you gain organic traffic when there are no searches? You don’t. That’s what the sustainability search landscape looks like. Instead, you need to think how you can pull traffic in from where there are search volumes and funnel them into your sustainability messaging from there. That’s the case with Dairyfarmers of Canada, as we leveraged thousands of existing recipes to drive users in to the site and funnel them into sustanability knowledge through callouts on all the recipe pages. It also created a seamless way to boost Canadian dairy sales by linking each recipe to the national product directory, helping users find and support Canadian dairy with ease.That was the idea behind creating a website that gives early 2000s weird website nostalgia while looking just like TikTok.