Background on Showing Up in AI Search
Both clients and agencies are racing to ensure they’re showing up in AI search. One of the most effective ways to achieve this is by ensuring a website is properly crawled and understood by AI models. It’s taking your existing momentum in SEO into AIO.
When AI systems can clearly interpret an organization’s website, they receive stronger signals to recognize it as the source of truth on its topics — provided the content is accurate, valuable, and data-backed. This authority plays a key role in how AI ranks and references your content across search experiences such as Google’s AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
By downloading the AIO Web Audit deck, you can use it as a practical guide to help clients and internal teams create actionable steps toward improving AI visibility.
AIO Web Audit Slide Summary
Slide section: Background
AI Optimization (AIO) is still a fast-moving and emerging field. When presenting this topic to clients, it’s important to explain the impact without overwhelming them with technical details.
Clear and visual slides help break down what truly matters:
- Why AI matters, supported by data and research
- How AI search works
- What’s within your client’s control to start ranking
Slide Section: Content and Technical Audit
Once the context is set, the next step is the AIO Web Audit. This includes both content and technical evaluations.
Keep your presentation high level, especially when speaking to executives. Use slides that summarize performance indicators at a glance, and leave detailed breakdowns for the appendix where technical teams can explore further.
Content Audit
The content audit focuses on how understandable and useful your information is for both humans and AI.
Key areas to assess:
- Write in clear, digestible chunks
- Use research-backed statements
- Structure for scannability
- Prioritize clarity and direct answers
Technical Audit
The technical audit ensures your website is clean, structured, and optimized for machine understanding.
Review:
- Schema markup
- Site speed
- Clean HTML
- llms.txt file
- Alt text for images
These areas tend to have the greatest impact and are often the easiest to improve without large development cycles.
Slide Section: Recommendations
Once your audit is complete, present your findings with clear, high-level recommendations. Highlight which areas need improvement and outline how to fix them.
A key element many overlook is reporting. This not only adds value to your deliverables but also provides ongoing visibility into how your site performs across AI systems.
Consider using tools such as:
- Profound
- SEMrush
- Ahrefs
These platforms help you track visibility trends, identify new opportunities, and monitor progress over time. Offering quarterly or ongoing reports ensures your client’s site stays optimized as AI systems continue to evolve.
Tip: If a client’s budget is limited, you can still track performance by creating an AI referrals dashboard in GA4. This helps you monitor which AI systems are driving traffic to your site in real time.
Download the Free Template
To help you get started, I’ve created a free AIO Web Audit PowerPoint Template that you can use for client presentations or internal audits.