Data Tracking

In compliance with client confidentiality, details such as statistics, specific projects, or outcomes will not be disclosed

User Behaviour

Analyzing user behaviour offers insights into how individuals interact with digital platforms, highlighting patterns that drive engagement and conversion. Mastery of this skill involves leveraging analytics to refine user experiences and increase website performance.
Diagram of the website Goals that can be tracked to understand user behaviour
Diagram of different website goals and conversions that can be tracked

Goals and conversions

Setting and tracking goals and conversions is fundamental in measuring the success of digital strategies. It demonstrates an ability to align website objectives with business outcomes, using data to drive decision-making and optimize performance.

Traffic source segmentation

Understanding traffic source segmentation reveals the origin of website visitors, enabling targeted marketing efforts. Expertise in this area involves analyzing data to enhance acquisition strategies and improve ROI from various channels.
Diagram of the different traffic channels that can be tracked for websites
Diagram of the data that can be tracked in each step of an e-commerce website funnel.

E-commerce metrics

E-commerce metrics provide a comprehensive view of online sales performance. Proficiency in this skill involves analyzing data such as conversion rates, average order value, and customer lifetime value to drive revenue growth.

Translating My Skills To Real Life Projects 🛠️

Check out some of my favourite projects I have worked on.

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